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The video portrays a deconstruction of a doomed relationship, while Lowry performs the song backwards and forwards. Over the backwards playing and singing of the band, the sound is played forwards and this “creates anti-gravity like movements” according to Kit Pennebaker, Dir. of Photography. Lowry teamed up with $99 Music Video, a new online TV network dedicated to emerging bands and filmmakers who work together to create high-quality original music videos for budgets of $99 or less.
Uploaded: April 21, 2009
Duration: 6m 16s