The Hip Hop group the Ashy L Bowz (Ashy Elbows) are not your traditional rap duo however put aside their bizarre name and comedic personalities and outlandish stage show and you have a versatile award winning rap duo with the ability to make hit songs...
The Hip Hop group the Ashy L Bowz (Ashy Elbows) are not your traditional rap duo however put aside their bizarre name and comedic personalities and outlandish stage show and you have a versatile award winning rap duo with the ability to make hit songs about just anything.
Their debut album "No Lotion" was released on Ash Wednesday of 2008 and features Comedian Donnell Rawlings better known as Ashy Larry from the Dave Chappelle Show. The album was selected as a finalist for Rap album of the year in the 2008 Independent Music Awards.
The Ashy L Bowz are also 4 time Underground Music Award nominees & 2009 Underground Music Awards Winner for Most Original Group. 2008.
The Group is a 2008 Hollywood Music Awards Nominee in the Rap/Hip Hop category. Record Producer No i.d. was also nominated that year in same category.
The Ashy L Bowz were crowned unsigned band of the week by High Times Magazine and runners up in the High Times Unsigned Battle of the Bands. Their all Marijuanaa themed mixtape "Going Green^2: 808's and Smoke Breaks" is also featured by High Times and can be found at http://www.hightimes.com/ashylbowz.
The Ashy L Bowz are true lyricists with a truly original and unique approach to hip hop music with no creative fears. Their marketing strategies are also dynamic and attention grabbing.Currently the group is working on a few free mixtape releases before release of their sophmore release "No Lotion^2: the Great Repression" set for release on Ash Wednesday of 2010 2/17/2010.www.NoLotion.com
YoRaps.com Next to Blow by YoRaps.com What happens when you have No Lotion? Ashy L Bowz of course! This hip hop duo from New York City, may at first glance seem like comedians but their punch lines and rhymes put them definitely in the...
Ashy L Bowz RapCapital.com Interview by Rap Capital .com Today we welcome Ashy L Bowz, out of Brooklyn. Let the Rapcapital.com viewers know your how you guys chose such a crazy name for your group?It just seems like now a day so much of Hip Hop is done...
YoRaps.com Next to Blow by YoRaps.com What happens when you have No Lotion? Ashy L Bowz of course! This hip hop duo from New York City, may at first glance seem like comedians but their punch lines and rhymes put them definitely in the MC's category.
With accolades such as multiple UMA nominations, and a performance resume that trumps other new comers, Ashy L Bowz are coming to the forefront of the hip hop scene with their own twist. Standing out of the crowd and finding your niche in this business is something artists work years to find, but their comedic approach and respect for the art of being an MC, has them already one step ahead of the rest.
Hard at work on a new project, No Lotion Squared, due in February 2009, Deeno Snuff and Triple Incredible aka Ashy L Bowz , are not playing around when it comes to putting out their music. Will it all pay off? Has this duo really found the way to sell good hip hop in a market consumed by flashy clothes and big money? Yo! Raps caught up with Ashy L Bowz to talk about their unique approach to promotions, their up coming project and much more.
I have got to ask, how did you come up with the name Ashy L Bowz for your duo, and how did the two of you meet?
We met as from just being two of the dopest MCs among a circle of friends. We were both part of a bigger group called GP of like 7 other cats and we used to put mixtapes out. After while a lot of the dudes stopped rapping or just fell off and more and more people would just be asking about us like "You the first dude and the third dude them niggas is ill" so we just ran with that and decided to do more songs and freestyles with only us on them. And the name well first off we don't consider it a name, more like a brand. Ashy L Bowz is our brand of hip hop, like Colgate and crest are brands of toothpaste, the Ashy L Bowz, No Lotion is our brand of hip hop music. We just thought it would be easier for people to recognize and for us to market our brand if it stood out. Plus we got a bunch of other reasons but mostly to set ourselves apart from every other rap group out there. Most groups call themselves something generic like the Get Money Boys, Pimp Hoes Squad, Murder Death Kill Clique. At any showcase or open mic you can leave there with 10 CDs from 10 different unknown groups, calling ourselves the Ashy L Bowz was just our way to make sure our CD stood out from that 10 and that when we get announced on stage people stop and look like "What the f*ck?" and make whoever say man I got to hear what these dudes is talking about.
February of 2008, on ash Wednesday of all days, your debut album No Lotion was unleashed onto the world, how has the response been so far?
The response as been unbelievable, when anyone, rapper, singer, painter whatever, decides to put their art out publicly they expect a certain amount of criticism you know. So we went into this project believing in our talent and hoping to already be stereotyped enough by the name to make people want to listen to our music. It's wild because after hearing the album we got a lot of people wanting to be ashy too, and not just fans a lot of artists in the underground circuit have shown us love and respect for what we do. So definitely shout out to the entire Ash-hole nation.
No Lotion also features comedian Donnell Rawlings aka Ashy Larry from the Dave Chappelle show, how did that feature come about? And why Donnell Rawlings?
When you decide to do something or been known by something you want every time that word is mentioned that you're who or what's thought of. With that being said when we branded ourselves the Ashy L Bowz we thought of who else or what else is more famous for being Ashy than us. Donnell was the only other person that came up. How we got to him was crazy because we hit him up on MySpace and he fronted, then we ran up on him at Carolines (a comedy club in NYC) and he fronted.
You were nominated two years in a row at the Threshold's Underground Music Awards (UMA) ranging from best and most original rap group or duo, how does it feel to get recognition for your hard work on that level?
Man, it definitely feels good to be nominated especially in the underground circuit because it's such a greasy region down here where a lot of talented dudes don't get recognized. But to know that you in the company of underground legends that have been nominated, and even if they didn't win went on to do bigger things is a great feeling like, yeah word at least we on the right path.
The default picture on your MySpace as I am doing this interview is you all with Slick Rick at the 2008 UMA's. I know seeing him and Grandmaster Flash were two of my career highlights, same for you? And what was your favorite moment of the night?
It was great experience to meet Slick Rick and Grandmaster Flash. You know from knowing that without Flash nothing that we do now would even be possible and from watching Slick on Video Music Box as a kid to being able to shake their hands and thank them for what they did to allow us to do what we do is most definitely a career highlight. But our favorite moment that night had to be a point early in the night where DJ Jaz played So Ashy from the album and shouted us out and the crowd was vibing real hard. Then later on when we was doing press in the back a couple of dudes that were running with Bang Bang Boogie (shout out to Cuban Link, Mysonne and Tariq) seen us and was like "Yo, y'all the Ashy L Bowz? I heard that joint that sh*t was tight. That's real hip hop right there". That's definitely got to be our favorite moment of the night.
I got to be honest, I got a good laugh when I watched a promo of yours on YouTube. You run up on something and stomped it out, that something ended up being a bottle of lotion. Who and where did you come up with that concept?
[Laughs] Yeah, basically we just wanted to make commercials for the new album but didn't know what to do. We figured what if we take this No Lotion thing to the next level like being real serious about not using lotion what could we do and instead of making them look like commercials lets just make them look like regular YouTube videos. After watching a bunch a Kimbo Slice and school yard beat down videos we came up with that concept and couple others that we are going to debut in the next couple weeks, so please stay tuned.
Was comedy created for PR sake or are you both comedians at heart and it came natural to use comedy while making your way in this industry?
Yeah we both are comedians at heart we always have jokes on anyone that comes to the studio and on each other. Also, it's only natural to laugh when you hear a couple of rappers call themselves the Ashy L Bowz, so we just try to take it a step further you know it's kind of like our version of Saturday Night Live, we just playing all the characters. Besides this game is not just about being a good songwriter or the best performer, it's about being entertaining. We always say if we weren't talented at rapping we would probably have tried to be comedians. Fortunately the way music has evolved it's allowing us to be able to do both.
Lyric skill in your music is very prevalent even through the comedy, who are some of your musical inspirations? And why?
To just put a bunch a names out there would be unfair to anyone whose name we forget, you know, but we're basically inspired by anyone that can paint a picture with their words and make you see what they talk about. Anyone that can take a bunch of miscellaneous objects put them together in a rhyme and make them all make sense and relevant to what they are rapping about. Anyone that makes you want to rewind their verse and say "Damn that dude went in". And anyone who when ever you put on their album you hear something that you missed the first 15 or 20 times you listened to it. Those are the artists that inspire us to think out of the box when we write.
Can you tell our readers more about Hood Hefnaz Music Group.
Hood Hefnaz Music Group is our label. We got a private investor that wants to stay out the lime light but loves hip hop music and appreciates our talent so they set up this label and signed us to it. It only has a few artists on the roster us our DJ, Jack Beatz and a couple younger dudes that's in development. But they handle everything for us and treat us right in terms of our publishing, BDS and sh*t. They also work with our management company ODS Management in getting us gigs and interviews so big shout out to both of those organizations right there.
You are currently working on No Lotion Squared, what can we expect to hear from the new release scheduled for February of 2009. And who are some of the producers you are working with on the new album.
You can expect it to be filled with punch lines and concepts that no one else is going to talk about and it's most likely going to be a double CD. You can also expect it to have features from a bunch of your favorite underground artist although nothing is finalized yet but we been reaching out to a couple dudes like Sic Osyrus, Donny Goines, Mad Man, Mickey Factz, Cool Kids, Mr. Peterson just to name a few. Production wise we working with everyone that's willing to let us use their beat for only publishing rights. But so far we got our in house team that did a lot of work on No Lotion like of A Rod Grime, G- Rider and Buzz plus our dudes King Mike, The Analyst and our homie from Ireland that did the Keep Tt Ashy remix... Sebastian from Seebass Productions.
You have performed at many hot spots in NYC and at several showcases including Rap Fanatic and Get Your Buzz Up, which has been your favorite venue/showcase to date and why?
Tell you the truth, they all are our favorites because they give us the opportunity to either show off our talent or make a fool of ourselves. [Laughs] But seriously, anybody with a showcase that isn't trying to rape a n*gga's pocket to put on a show we got love for them. And every performance we do we learn something about our show from them. Being an MC is not about getting up on stage yelling a bunch a rhymes in a mic with a entourage of 20 dudes standing behind you ice grilling, you know. MC means Master Of Ceremonies or Mic Controller. When you have that mic you are the most powerful person in the room you control everyone's mood just by the energy you bring. So all of those showcases and venues are our favorite because we get to see first hand how the crowds react to our energy and learn how to be the better MCs from them.
How important as artists is it to keep up your internet visibility?
That should be one of the most important thing in an artist's life right now. People been saying hip hop is dead... nah hip hop isn't dead, it went digital. There's a bunch of underground dudes selling thousands CDs and doing hundreds of shows on the strength of their internet fan base. Our advise to anyone out right now is to Google your name. If you don't have like 20 something pages of info about you, pertaining to you or how to get to you, you need to step your game up. Real talk. Especially with the recession broke n*ggas aren't buying real CDs, sh*t a lot of dudes are not even buying bootlegs especially from a underground artist. If you really want to build a fan base you should offer some free mixtape downloads so people can see what you're about then when you do come out with something you'll have people that already know your style so they'll be less hesitant to support you project.
You have a blog I saw on your MySpace page, The Top 25 Worst Rappers Alive, written by Rob O'Connell. Listed are artists like Nelly, K. Fed, Vanilla Ice and even Mike Jones to name a few, do you think all those rappers are really the worst rappers alive that he listed?
[Laughs] No maybe not worst alive but pretty close. There's definitely some dudes that could have been left off that list and a bunch of other ones that should have been added not to because any beef but Bizzare from D12, J Kwon, Soulja Boy definitely not the best at the actual art of rapping, just because you make a lot of money doing something doesn't necessarily mean your good at it. Before being a business, rap is an art you know, it stands for Rhythm & Poetry. Some of those guys lack on the rhythm side and some lack on the poetry side.
Anything you want to talk about I didn't cover? This is not my norm, but you all have a lot to cover.
Just shout out to all the readers of Yo! Raps. Thanks for keeping it ashy and reading our interview. Shout out to Hood Hefnaz Music Group, ODS Management, F Dub International, our official T-Shirt sponsor, and DJ Jack Beatz. Shout out to all of the fans that support us please keep a eye out for that No Lotion Squared album dropping on February 25, 2009.
We really appreciate you taking the time out for this interview, can you tell our readers where they can find your music?
Please do check out myspace.com/ashylbowz and youtube.com/ashytv.
- By So Sincere
Ashy L Bowz RapCapital.com Interview by Rap Capital .com Today we welcome Ashy L Bowz, out of Brooklyn. Let the Rapcapital.com viewers know your how you guys chose such a crazy name for your group?
It just seems like now a day so much of Hip Hop is done by formula. Everybody else is like the Murder Death Kill Hustle Hard Pimp Hoes Get Money Squad, Set, gang or Click. We just wanna be different and not categorized.
Let the viewers know who the group consists of, and how long have you guys been together?
The group consists of two solo artists Triple Incredible and Deeno Snuff, and we been rapping together for like 5 years now.
What kind of music do you bring to the table?
I mean we do just about anything that we feel at the moment. We might do a joint for the ladies or a gangsta joint or dance joint or even a rock joint depending on how we feeling at the time. Its all about how you deliver it, a lot of artists seem to have forgotten about that space in between the hook and the bridge called the verse. We just trynna bring that part of the hip hop song back.
Who were and are still your inspirations coming up to this day?
We are inspired by all the innovators because thats what we're trying to be. Innovators all those people that could have done things the way the were but decided to do them differently and changed the game.
What projects have you released thus far and what can we look out for?
So Far we have an album out right now called "No Lotion" feat. Donnell "Ashy Larry" Rawlings available on cdbaby, itunes, amazon rhapsody plus we got a buncha new mixtapes on the way while we prepare for our second album "No Lotion 2quared" which is gon drop this Ash Wednesday February 25 2009.
Out of all your music... Which song would make someone an instant fan?
I think any of our songs would make you a fan if you love Hip Hop but the one you can play wit ya momma listening and shell be like "Who are those guys?" is most likely "Crime" track 15 on "No Lotion
In 5 years where do you see yourself?
In 5 years we see ourselves getting the credit we're due for the grind that we put down man.
What does Ashy do when off the stage and out of the studio?
Off stage we like to kick it listen to other underground artists music and think about whats the next thing we gon do when we get back in the studio.
In closing give us any shout outs or plugs and let the fans know where to check you out!
Shout out to our label Hood Hefnaz Music Group, ODS Management, our DJ, DJ Jack Beatz. and look out for us on myspace/ashylbowz.com or youtube.com/ashytv and look out for that No Lotion 2quared album this Ash Wednesday.
No Lotion nominated for Independent Music Award by PR Log
THE ASHY L BOWZ debut album NO LOTION Nominated for Independent Music Awards album of the year!
NEW YORK based Rap Group The Ashy L Bowz are among a diverse group of independent musicians named as a Finalist in the 8th Annual Independent Music Awards in the category of hip hop album of the year for their debut No Lotion.
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Nov 20, 2008 – NEW YORK’S OWN THE ASHY L BOWZ NAMED AS A FINALIST’S OF THE
8TH ANNUAL INDEPENDENT MUSIC AWARDS
INDIE ARTISTS FROM 6 CONTINENTS TO BE PROMOTED TO MORE THAN 20 MILLION & APPEAR IN 2009 EDITION OF THE MUSICIAN’S ATLAS
-NEW YORK based Rap Group The Ashy L Bowz are among a diverse group of independent musicians named as a Finalist in the 8th Annual Independent Music Awards in the category of hip hop album of the year for their debut No Lotion. The Elbows have already been nominated this year for an Underground Music Award for Most Original Rap as well as for a Hollywood Music Award for their video game inspired song We Got Game.
IMA Finalists will now advance to the final round of judging by a distinguished group of influential artists and industry insiders. The Judges who will determine this year’s IMA Winners include Peter Gabriel, Suzanne Vega, Roger Daltrey, George Jones, Buddy Guy, James “Blood” Ulmer, Paquito D’Rivera, Keith Urban, Lee Ritenour, DJ Skribble, Clint Black, Kurtis Blow, Zakk Wylde, Rolling Stone contributing editor Anthony DeCurtis, MTV Music Supervisor, Carrie Hughes, JVC Jazz Festival talent buyer Jason Olaine, mastering engineer Bob Ludwig, and many others.
IMA Winners and Finalists will appear in the 11th annual edition of The Musician’s Atlas 2009, on sale January, 2009. Regarded as the industry’s most comprehensive contact directory, The Atlas is used by independent musicians and entrepreneurs to market and sell music more successfully.
Developed and coordinated by Music Resource Group, publisher of The Musician’s Atlas, the Independent Music Awards program delivers a variety of premiums to Winners including:
• Year-long marketing campaigns, partnerships and distribution alliances, that will place the Winners in front of millions of music fans and industry decision makers around the world.
• The IMA Winners CD compilation will be distributed to 10,000 music fans and industry at events such as SXSW, Ozzfest, The Warped Tour throughout the year and promoted to more 650 US & Canadian college & public radio stations.
• eMusic will promote IMA Winners to millions of their subscribers throughout 2008.
• Exposure to nearly 10 million viewers of ManiaTV.com and Havoc TV.
Music fans will be casting their votes for their favorite IMA Finalists at www.IndependentMusicAwards.com at the IMA Vox Populi Jukebox.
For more information on the Musician’s Atlas and the Independent Music Awards contact
Joelle Caputa (email@example.com) at 973-509-9898.
For more information about The Ashy L Bowz please contact ODSManagement@gmail.com or myspace.com/ashylbowz